Questionnaire Summary

After creating my poster for an original zombie film called 'Morality' I made a short questionnaire to gather informational opinions of my idea. I did this so that from the answers I could make any necessary changes or adjustments to my poster campaign to make it as effective as possible. Once my questionnaires were filled out, from the answers I gathered that the poster definitely suits the zombie horror genre well. This is due to the use of colouring - the black and reds connoting fear and danger. Furthermore, my questionnaires were done by females therefore it wouldn't be jut aimed at males (which the zombie genre can be). Along with this I gathered that the name not only stood out but it was short and catchy, which the tagline also was; this meant that they liked the idea of the film already and would want to watch it.