My poster campaign was for a zombie horror film called 'Morality', aimed at 15-25 year olds with an interest for the genre. The way that I made my poster be appropriate for my target audience was through the use of marketing techniques and suiting the genre. Firstly the most obvious thing on my poster that targets my audience is the fact that it used an age certificate - this therefore clearly tells the audience that it is suitable for people 15 years and older. Another marketing technique used to target my audience was the fact that it has the name of the two actresses on it - by having two famous actresses for my film means that my audience will recognise their names and relate my film to other successful films that my target audience liked. Another marketing technique my poster used was by having a quote from a review saying that it's the new best zombie film. This means that people would have more a of reason to watch it if someone has already said it's good. Lastly, the fact that the release date is on Halloween means that it would be very fitting – my target audience may find it more enjoyable to watch a zombie horror film on the day of the dead.
A way in which it is also aimed at a specific demographic is through the fact that it suits the genre. Firstly the fact that the subject matter of the poster is a zombies face, it clearly presents the fact that it is a zombie film; furthermore the fact that it's primarily in black and white except for the red zombie eyes. This use of colouring therefore gives off a connotations of danger and horror which therefore appropriately present the zombie genre and appeal to it's audience. Along with this I didn't make the poster look too gory or too scary as this would be inappropriate for a 15 age certificate but for an 18 one instead. There main focus of my poster apart from the zombie face with it's glowing red eyes is the title - I made the name Morality in a bright red colour which stands out. By doing this is grabs my audiences attention and allows them to remember my film.
Some other ways in which I would promote my film to my audience is through the use of adverts being shown on not only television but on the internet (ie youtube adverts). This is because my target audience are quite young therefore they are always watching TV or on the internet therefore by having adverts there it would be noticed by them and therefore promote my film. Another way in which I could promote my film is through the use of social media. Teens to young adults are huge advocates of social media therefore they're always using it; by having a twitter account for example for my film it would help promote it.
Production and Distribution
The next part of creating a film would be to find a producer and distribution company. To decide who would produce and fund my film I used the website imdb.com to search up the company credits of a similar film to my own - 28 Days Later. From this I then decided that the production company that would produce my film are DNA Films. DNA Films is an extremely successful British production company that is located in London. It is currently being ran by Andrew Macdonald and his partner Allon Reich (although founded by Duncan Kenworthy and Andrew Macdonald). Having produced many films, their features include Dredd 3D, 28 Days Later, The Last Kind of Scotland and Shallow Grave.
As for 28 Days Later, their distributors produced their film in all different countries and forms. Some of the countries it was distributed too were Lithuania (Cinemark), Russia (Gemini Film), Netherlands (RTL Entertainment) and in 2002 it went world wide through all media types due to Twentieth Century Fox Film Corporation. Therefore I would have Twentieth Century Fox as my distributors as they would distribute my film world wide in all formats - cinema, DVD and blu ray.
Funding
The producer that I would want to fund my film would be DNA Films, this is for many reasons. Firstly, the fact that DNA are a British based production company and my film would be based in Britain. Along with this DNA are known for producing other various successful films that are all similar genres to my own - Shallow Grave being a thriller which links in to the horror genre, Dredd 3D being a fantasy which is somewhat similar to the zombie genre. Therefore this means that they have expertise in these specific genres meaning that if they funded my film it would be more than likely a huge success, which could lead to franchises and sequels which is good for them too. Furthermore, the fact that although the zombie horror genre has been around since 1932, it has been far more popular in the most recent years - for example, World War Z released in 2013 having the highest gross. This means that the zombie genre is not only currently extremely popular but it is going to keep evolving meaning that funding my film would be a success according to what's 'trendy' in the film industry.
Another reason as to why DNA should fund my film is through my use of stars. My film would feature Jennifer Lawrence and Shailene Woodley, both of which who have a high celebrity status amongst teens to young adults which my film is aimed at. This means that my film would have an instant selling point from the recognition of the popular actresses; people would see that they feature in my film, remember what other successful films they were in (The Hunger Games & The Fault in Our Stars) and therefore feel more persuaded to want to watch it simply due to the fact that they're in it.
Additionally, I think my film would be worth funding as my film would have interesting new elements added to the genre. For example, the film is called Morality, therefore it will not only be about survival through a zombie apocalypse it would explore the idea of human morals, greed and survival of the fittest. It would present the idea of the humans being the monsters rather than the zombies and present it through an innovative way. Therefore, I would want my film to be a new step for the zombie genre; this means that it could gain lots of social attention, being talked about and therefore more successful.
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