From doing all of this, I have hopefully given my target audience certain expectations of what to expect from my film. The first expectation that they would gather before watching my film is that obviously it is a zombie film, this means that there would be influences of horror and gore in my film. They would expect the plot would obviously be about people surviving in a zombie apocalypse, and the film would follow these characters and see how they fight off the zombies. Along with this, through the use of my poster, they could assume that the film would feature traditional zombies - undead, gruesome looking, and this is because of the subject matter of my poster showing a zombie. Furthermore, the fact that the age certificate is 15, they can assume that although a zombie film it wont be too scary otherwise it would have a higher age certificate. Lastly, the fact that my film is called 'Morality' it would give my audience the expectation that human morals will be a big theme that runs throughout my film, and therefore all plots and events are based off of that main theme.
After watching my film I would want a specific emotional response from my audience; this would include various emotions throughout different parts of the film. Firstly, as it is a zombie horror film I would want them to feel a sense of terror along with tension through the use of the zombies being scary and gory. Along with this I would want them to also gain a new view of apocalyptic films, I wouldn't want them to just feel scared for the characters I would want them to relate to the characters' emotions and morals, leaving them thinking about human morality after watching my film. As my film questions social themes such as human greed and survival of the fittest I would want my audience to be effected by this, I would want them to not only just simply enjoy the film but to gain a message/moral from it.
As for my promotion pack, I believe it has been an effective preview for my target audience. To begin with the poster gave a visually creative preview of what my film would be like, who would star in it, what it would look like. Along with this, the storyboard and demo sequence gave my audience a rough idea on what my film would actually look like. It gives them a short snippet as for what they could see, so if they liked that they would want to see the whole film. Furthermore, from this promotion pack it allowed me to gain feedback - anything that they liked, and what they didn't like meant that I could adjust my idea to make it as effective and successful as possible. As for changes of my idea, is to possibly have a different location, I said that my film would be set in England in the woodlands, however this is something that is somewhat common amongst the zombie genre. Therefore, to make my film more individual and stand out to the audience as something new and innovative I could bring in a location that isn't conventional of the zombie horror genre. However, this could be a risk, as the conventions are what make the genre, but it could be a risk that helps my film along with the genre to grow.
To encourage viewings of my film I would have to create a fandom. By creating a fandom for my film it would mean that there would be a lot of support for it, and potential sequels therefore making it a big success. To do this I could to multiple things, firstly being to create a fan-page/website for 'Morality' where there is information on the film, behind the scenes, and other things that would gain and keep my audience's attention. Another idea would be to use the influence of social media, as my film is aimed at 15 year olds and above, it means that the youth are my main audience, which of whom are big advocates of the social media. This therefore means if I create a Twitter account (for example) to promote my film it would be shared and spoke about on social media which could gain instant promotion.
On my poster the release date for my film was on halloween, I decided to do this because halloween is the day of the dead, so it only felt appropriate to release a zombie film on that day. Along with this, many other very successful horror films were released on this day - such as 'The Nightmare Before Christmas' and 'Halloween'. This is because people want to be scared on this day, so any horror (or zombie horror) films released on this day gain tons of views, regardless of being good or not. Furthermore, apart from my film being released in theatres october 31st, it would be released on other formats. This includes DVDs/blu-rays and being on online websites such as 'Netflix' and 'Hulu'. However, these other released formats would be far after the original cinema release, as it means that just before the talk of my film dies down, it would be released on other formats and therefore people would be reminded of it and watch it again, therefore gaining interest again.
No comments:
Post a Comment