Heat is an entertainment magazine published by the German company Bauer Media Group. Although being a British magazine it sells in multiple places around the world as it's one of the most popular female entertainment magazines having a regular circulation of over half a million.
This magazine's main audience (40.7%) are aged 15-24 years old. It is overall aimed at 16-21 year old's though due to its content. It has a range of different regular columns all revolving around celebrity news and gossip. Heat covers things such as popular clothing trends, new songs, celebrity relationships and more - this therefore justifies the demographic as the content will appeal to them far more.
Kerrang is a music magazine that mainly revolves around the rock genre. It is one of the most popular and circulated music magazines, and it's also published by Bauer Media Group. It's main audience are 15-24 years old being more than half (56.1%).
The reason for Kerrang's target audience is due to it's content - by doing features and regular articles about various musicians that all fall under the similar rock/indie/metal genre it means that it reaches a wider demographic. Furthermore, although a music magazine a lot of the content is gossip - talking about famous bands which means that it has both a male and female appeal but at younger people due to the celebrity endorsement.
The last magazine I looked at was Grazia; Grazia is an Italian fashion magazine. Statistics show that the main age group for Grazia's audience are 15-25 year olds and 35-44 year olds (both 28.2%). The content that Grazia present are high fashion pieces ranging from articles on famous fashion shows and reviews on new season clothing.
The target audience is split from 15-25 and 35-44 year olds because younger people would aspire to some of the content. However, elder people would find appeal in it due to being more mature and therefore finding interest in high fashion rather than high street/casual fashion magazines.
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