MUSIC VIDEO INDIVIDUAL PLANNING: Proposal

Our task is to plan an individual music video for a song of our choice. I decided to create a music video for the song Knee Socks by a band called the Arctic Monkeys, I chose this song as it has interesting yet simplistic lyrics also there isn't an already made video for it (this means I am less likely to copy it). The target audience for this music video is between 15-30 year olds as the band claimed to fame came through the internet that it primarily used by younger audiences also a lot of their songs are featured on Radio One that has a target audience of 15-29 year olds. The idea I have for this video is that it firstly has to suit the bands style; as they are described as indie rock and psychedelic rock, this means that the video needs to be in the style of either narrative, interpretative or possibly impressionist. This is because their style is very 'old school' and independent, they don't do cliche expected music videos.

For this particular song I am going to do the style of mostly interpretative but also a sub style of narrative. My idea is going to be taking the lyrics quite simply and interpreting them into the song visually, as well as having a loose story line. The story line will be about a girl struggling with a relationship (the lyrics talk about a relationship). The first minute of the music video will show a girl sitting alone in a darkened room (due to the lyrics) as well as a lot of establishing shots to make it look aesthetically interesting.

The conventions that I will be attempting to use is lyric interpretation and possibly lighting for mood, but this depends on the resources I will have access to. As for techniques, I will be using cutting to beat and for camera techniques I would like to use a pan, zoom, close up, establishing shot and mid shot. When producing a music video, the things that would cost money are editing, the facilities and clearance of a song - however this will no be costing me anything as the cameras will be funded by the college, the software for editing is on the college computers, any actors will be my peers, it will be filmed in the college and lastly any music will be taken for free from YouTube.