Client -
Reading Festival 2015
Purpose of Campaign -
To raise awareness and promote
Unique Selling Point -
Best festival thats been running since 1985
Placement -
Capital, XFM, Kiss 100 (Early evening)
Production Roles -
- Director: Someone who manages everything that goes on within the project.
- Writer: The person who creates the script (etc).
- Editor: They edit the ad in post production. (I will doing all of these roles).
Elements of Budget -
- Music Royalties: This is when you need to gain permission to use music made by someone else to avoid copyright. There are four categories, mechanical, performance, print and syntonisation. Mechanical the permission to reproduce and the royalties are paid to the artist, writer and publisher depending on the numbers sold. Performance gives the permission to broadcast/perform live, the royalties are paid to the artist, writer and published when the song's played/performed. Print is when the royalties are paid to the writer and publisher depending on the sales of sheet music. Lastly, synchronisation allows songs and/or music to be remade in various institutions.
- Voice over artist fees: This is the cost for using a voice over, it depends on if it's a celebrities voice or the amount of skin and experience they have. Some other things that affect the costs are where the voice over will be broadcasted and when.
- Production Facilities: This is where the commercial is produced and the facilities that will help it and put it at risk. For example, if produced at the radio station then there are trained copywriters to help, and a studio designated for production. However, the scripts copyright stays with the station, and there are risks of being fined if the production is watched. On the other hand, if the commercial is produced at a production house then there is the benefit of having a high quality advert produced, but there's the risk of having a bad advert due to the isolation of the house meaning that they wouldn't know the advert's demands and needs.
- These elements will not cost me anything because the production facilities will be provided by the college, the voice over will be done by myself and my peers and for any music beds will be taken from a free sound effects website.
Target Audience -
The target audience is teens, young adults and adults (16-40). The gender is both male and female. They're obviously going to have an interest in music (mainly rock/indie/alternative).
Treatment 2:
Client -
The Neighbourhood
Purpose of Campaign -
Promoting a new CD
Unique Selling Point -
Their second full album & a new style of sound
Placement -
XFM, Kiss Fm, Capital (Early evening)
Production Roles -
- Director: Someone who manages everything that goes on within the project.
- Writer: The person who creates the script (etc).
- Editor: They edit the ad in post production. (I will doing all of these roles).
Elements of Budget -
- Music Royalties: This is when you need to gain permission to use music made by someone else to avoid copyright. There are four categories, mechanical, performance, print and syntonisation. Mechanical the permission to reproduce and the royalties are paid to the artist, writer and publisher depending on the numbers sold. Performance gives the permission to broadcast/perform live, the royalties are paid to the artist, writer and published when the song's played/performed. Print is when the royalties are paid to the writer and publisher depending on the sales of sheet music. Lastly, synchronisation allows songs and/or music to be remade in various institutions.
- Voice over artist fees: This is the cost for using a voice over, it depends on if it's a celebrities voice or the amount of skin and experience they have. Some other things that affect the costs are where the voice over will be broadcasted and when.
- Production Facilities: This is where the commercial is produced and the facilities that will help it and put it at risk. For example, if produced at the radio station then there are trained copywriters to help, and a studio designated for production. However, the scripts copyright stays with the station, and there are risks of being fined if the production is watched. On the other hand, if the commercial is produced at a production house then there is the benefit of having a high quality advert produced, but there's the risk of having a bad advert due to the isolation of the house meaning that they wouldn't know the advert's demands and needs.
- These elements will not cost me anything because the production facilities will be provided by the college, the voice over will be done by myself and my peers and for any music beds will be taken from a free sound effects website.
Target Audience -
The target audience is teens, young adults and adults (16-40). The gender is both male and female. They're obviously going to have an interest in music (mainly rock/indie/alternative).
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