TV Advert: Production Treatment

Technical Resources:

The technical resources that I will need to create my television advert are –

• Recording Camera
• Tripod
• Location
• Computer with editing software (iMovie/Premiere Pro)
• Website for sound effects (freesfx.com)

Technical Constraints:

Some possible limits that I may face when creating my TV advert are –

• Not having enough time to film and edit footage
• Technical failures
• Meeting the deadline with a finished piece I am happy with
• Not having the technical experience to be able to film and edit in the way I want
• Not having someone do to the voice over

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To overcome and solve these issues I will –

• Plan out what I need to do before hand so that I am sure I’ll have enough time.
• Constantly saving work in case my computer freezes so that I don’t lose all my work.
• I’ll know exactly what I want to do (using a storyboard/plan) so that everything will be done in time in a manner I find acceptable.
• I can look up tutorials if I want to use a filming/editing technique I haven’t done before and practise before hand to ensure that everything will work when I have to make it.
• If I can’t get a classmate to record my voice over then I can always do it myself.

Approximate Overall Budget:

There are three different types of budgets that go in to making a television advert. Firstly there is the ‘Bronze Package’ – this cots £20,00 and includes these features –

• The production of a 30 second advert
• The 30-second advert will be cleared
• Play out to all stations that were previously planned
• A guaranteed amount of views (3.75m)
• Day to day planning, buying and monitoring by experienced buyers
• Spot lists are sent a week before the campaign starts and there are constant updates with a final spot list

The other two packagers are the silver and gold packages, these have a larger budget and include the same things as the bronze except there will be more guaranteed views and more intricate and thought out planning.

Potential Audience:

For my television advert it is aimed primarily at teens-adults, around the age group of 16-35. This is because it is promoting an environmental charity, therefore the audience would need to have money to donate as well as having ethical and environmental issues. This means that my advert will most likely be aimed at females as it will be shot in a dramatic fashion to evoke emotion and guilt from the audience, which is more likely to appeal to females.

Legal & Ethical Issues:

My television advert could face legal and ethical issues, and some examples of issues that it could face without recognition are under the BCAP Code. Section 04 harm and offence, is the issue raised where your TV advert cannot cause harm to the viewer through shock tactics, loudness and other things. This could be a potential issue for me because I would be shooting imagery that people could take offence too, therefore to overcome this I need to make sure there is a balance between footage. Another issue I may be faced with is section 09 environmental issues - this rule states that ads that make 'green' claims must have evidence to support said claims. Therefore if my advert is promoting my charity, any facts and statistics I make they must be supported and true.