RESEARCH TASK 1: Television advertising forms

Animation:

This advert is in the style of an animation, this is because it is clearly a cartoon animation. Although there is still voice overs (etc.) there aren't any real actors to be seen in the advert. It is effective as it is appropriate for it's purpose; if it was in a different style then it might not have fitted.

Documentary:

This advert is in the style of documentary because it is trying to document reality and inform the audience. It is effective as it is informative and intriguing.

Talking Heads:

This advert is in the style of talking heads because there are people clearly speaking to the camera. It is effective because it specifically addresses the viewer and informs them of what they are advertising.

Series/Stand Alone:

This advert is in the style of series because it continues in a series. It is effective because it allows the audience to remember a group of characters and story.

Realist Narrative:

This advert is in the style of realist narrative because it makes it seem as if what is happening is real life. This is effective because it makes the audience think that they are watching something realistic and believable.

Anti-realist Narrative:

This advert is in the style of anti-realist narrative because although it tells a story it is clearly made up and unreal. This is effective because it offers more of a humorous outcome as well as a sense of escapism.