Charity Advert

Treatment 

Client: Tiger Trust

Type of Client: Charity

Placement: Capital/XFM/Kiss

Purposes of advertisement: Raising awareness

USP: The Sumatran Tiger Conservation Programme is the largest conservation programme for tigers in Indonesia and extremely active in the wild.... We don't just talk about it... we do it!

Persuasive Techniques: 

• Emotional language (tigers are being killed!)

• Statistics (350 left) 

• Fears(your children will never see tigers)

Product name - Tiger Trust

Name of advert - Tiger ad

Style - Serious, factual & repetition

Script - Tiger Trust Charity Advert

SFX: Tiger roaring 

Commentator: Do you want our future generation to miss out on hearing that beautiful roar? There are only 350 sumatran tigers left in the wild, and without your help these critically endangered species will continue to be hunted and killed. The Sumatran Tiger Conservation Programme is the largest conservation programme for tigers in Indonesia and are extremely active in the wild. Please help us by donating or adopting a tiger today by visiting www.tigertrust.info, 100% of money raised is guaranteed to go towards the tigers. So please help us today... before it's too late. 

FVO: The Sumatran Tiger Trust .. We don't just talk about it.. we do it!

SFX: Tiger roaring